A revolutionary new cut for maximum brilliance
For the first time, a Princess with brilliance that rivals an Ideal Round diamond.

Other companies have advertising slogans or tag lines that claim their diamonds are the most perfectly cut. But the FireMark® Princess has been put to the test by the Gemological Institute of America (GIA), the world’s foremost diamond authority, and the Gem Certification & Assurance Lab (GCAL), a leader in grading the light performance of diamonds. And the results are unprecedented!

• “Excellent” ratings from the GIA in both Polish and Symmetry
• “Excellent” grades for Light Performance from GCAL

What distinguishes the FireMark® Princess:

• “A FireMark diamond will appear about 10% larger than a typical Princess Cut of the same carat weight”
• Patent pending “Double Crown” – additional facets and distinctive angles capture the diamond’s life like no other Princess diamond in the world
• Shallower depths – assuring you don’t pay for weight you can’t see
• Smaller tables, exacting angles, even girdles and facets that are perfectly aligned maximize the diamond’s fire, brilliance and scintillation